The ASICS GEL - KAYANO™ LITE 2 Shoe Launch!
ASICS
LAUNCHES THE
GEL
-
KAYANO
™
LITE 2
, ALLOWING
RUNNERS TO TAKE THE BURDEN OFF THE PLANET AS WELL
AS THEIR BODIES
The new
GEL
-
KAYANO™ LITE
running shoe
returns,
offering
high level of
stability and cushioning while maintaining its lightweight design.
Made with more recycled materials, the
GEL
-
KAYANO™ LITE 2
is a leading
example of ASICS’ commitment to sustainable practices for the future.
[1
November
2021 - Kuala Lumpur] - ASICS
is
today
launching GEL
-
KAYANO™ LITE
2, a
great
shoe for runners who care as much about sustainability as they do stability.
Maintaining
its signature lightweight design but featuring evolved midsole cushioning
for a softer
ride, the GEL
-
KAYANO
™
LITE 2 will set runners up to go
smoother
for
longer,
helping
them to
achieve a sound mind in a sound body.
The
FLYTEFOAM
™
cushioning found
in the midsole
is formed with organically derived
material
.
Not only
does this provide
a
lighter and more durable midsole than
traditional materials
, it
is also a more environmentally friendly method of producing
shoes. Taking this commitment one step further, the shoe’s upper
utilizes recycled
materials, including 60%
-
recycled polyester.
ASICS has achieved
excellent
stability
by
designing the GEL
-
KAYANO
™
LITE 2 with a
flared
and thickened midsole in the
medial
heel
area
to minimize the roll inward
motion, so
runners can take each stride wit
h confidence and
reduce load on the foot.
What’s more, the shoe’s wider platform creates a smoother landing and toe
-
off,
providing additional stability and making it a
great
partner for those looking to
join
ASICS’ mission to move one million minds in 2021.
Kicking off on
Global Running Day
2021,
ASICS
is
challenging runners
everywhere
to
get
active alongside thousands of
other
runners around the
world
by
taking part in
a
World Uplifting Minds Run
,
available via the Race Roster and
ASICS
Runkeeper
™
apps, to see the impact of movement on their mind first
-
hand
with
the
Mind
Uplifter
™
.
The
GEL
-
KAYANO
™
LITE 2
will be available
at ASICS retail,
ASICS.COM
and
specialists running outlets in Malaysia
.
The
shoe will retail for
RM
699.
Across the year, ASICS product will offer the performance and protection needed to
get every athlete out there feeling the
uplifting effect to its fullest. To find out more,
visit asics.com.
Comments
Post a Comment