Friday, February 5, 2016

BSN No Longer Title Sponsor of Putrajaya Night Marathon 2016



The Putrajaya Night Marathon, formerly known as the BSN-PNM Night Marathon has seen Bank Simpanan Nasional officially ending its sponsorship with the race as the main title sponsor. After many good and successful years as the main title sponsors, Bank Simpanan Nasional will now concentrate its efforts on other community projects giving the Putrajaya Night Marathon a chance to work with other future and possibly new title sponsors.

While BSN has officially withdrawn its sponsorship of the event, the Putrajaya Night Marathon nonetheless will remain to bring its own unique night marathon fun and festivities to the streets of Putrajaya as the premier Night Marathon in Malaysia.

The Putrajaya Night Marathon will be gracing the streets of Putrajaya again on the 5th November 2016. Stay tuned for more news on the event at www.pnm.com while waiting eagerly for registration to be open.


CELEBRATION OF THE HUMAN SPIRIT VIA SPORTS!

Tuesday, February 2, 2016

Press Release: Saucony® Unveils Game-Changing Technology- EVERUN™

Delivering Continuous Cushioning to Runners, No Matter How Long the Run


THE ALL NEW EVERUN TECHNOLOGY

Global performance running footwear and apparel brand Saucony pulls no punches in writing the next chapter of its performance innovation success story. Maintaining its relentless commitment to elevating the running experience through innovation, the brand announced today the launch of Saucony EVERUN™, its most advanced technology to date. Brand-new for Spring 2016, EVERUN represents a new era of cushioning innovation, delivering a continuous cushioning experience to runners, no matter how long the run.

First launched at the New York City Marathon, Saucony’s Triumph ISO 2 and Guide 9 are the first models is the Saucony line-up to be powered by EVERUN. The technology will later be incorporated into the newHurricane ISO 2, Kinvara 7 and Peregrine 6 which is set to be available in Malaysia February 2016. EVERUN will be supported by the brand’s biggest marketing launch to date and will coincide with the retail launch of the Triumph ISO 2 and Guide 9 at the New York City Marathon.

“EVERUN is not only a game-changer for us but for the industry as well,” said Patrick O’Malley, senior vice president of global product for Saucony. “Runners are once again responding to the benefits of cushioning, including increased energy return and underfoot comfort. One of the primary objectives in the development of EVERUN was to deliver a continuous cushioning experience to runners, combining smoother landings in the heel with reduced pressure in the forefoot.

“Our designers came up with a fundamentally new approach we call Topsole™, a breakthrough construction process that positions our best cushioning material closer to the foot. The result is that EVERUN delivers the same plush feel in mile one as mile twenty, continuously giving back to runners, especially at the end of the run when they need it most,” added O’Malley.

EVERUN DELIVERS TWO KEY BENEFITS


Lowers Peak Pressures:
EVERUN’s patent-pending Topsole construction process positions a 3mm layer of Saucony’s revolutionary EVERUN foam material closer to the foot, directly under the sockliner, instead of embedding it in the midsole below a layer of rigid cement. This construction process distributes propulsion force over more area, reducing local peak pressures while delivering a dramatically more lively and responsive ride.

Absorbs Impact:
The EVERUN Landing Zone and heel insert provide remarkable impact protection, maintaining cushioning properties three times longer than standard EVAs while returning 83% of the energy absorbed, according to research in the Saucony Human Performance and Innovation Lab.

Typical EVA foam heats up, getting softer the longer the run just when the body fatigues and needs impact protection the most. The EVERUN technology addresses this breakdown of cushioning and consequently, joint protection, in running shoes during the course of a run.

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INTRODUCING MAX AND MILES
The Saucony EVERUN Series of performance running shoes will be supported by the biggest marketing launch in the company’s history.

“Not only is EVERUN a breakthrough in cushioning and construction technologies, but this is also the first time that Saucony is using video animation in a marketing campaign,” said Mary O’Brien, vice president of global marketing for Saucony. “We’re always looking for the best way to tell our story. We knew that video animation would not only be entertaining and fun, but it would make a rather intricate technology story clear and meaningful to runners everywhere.”

The launch campaign focuses on the ground-breaking idea behind EVERUN, occurring in a secret laboratory in an undisclosed location. The new multichannel global marketing campaign features an animated video starring fictional lab technicians Max and Miles, the purported inventors of EVERUN.

The conversation between Max and Miles provides a unique and amusing take on their eagerness to share their newly-discovered continuous cushioning technology with runners everywhere. While Max delivers a serious high-tech explanation of EVERUN’s myriad benefits, Miles eagerly gives his own perspective of EVERUN in excitably unscientific terms: “There’s this stuff we came up with … amazing stuff! You should see the stuff this stuff can do!”

Watch the EVERUN Video HERE

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THE EVERUN PRODUCT LINEUP


Triumph ISO 2
The new Triumph ISO 2, the successor to the Triumph ISO (named “Editor’s Choice” by Runner’s World; Spring 2015 Shoe Guide), is the brand’s super-plush neutral trainer now featuring a full-length EVERUN Topsole and EVERUN Landing Zone, TRI-FLEX outsole and ISOFIT upper.
RRP: RM 529


Guide 9
The lightest Guide ever (9.7 ounces in men’s size 9) has been completely updated for Spring 2016. With an SRC Landing Zone in the heel, a Dual Density medial post and a full-length EVERUN Topsole, the Guide 9 provides an efficient stride while also delivering a lively, resilient ride. A new TRI-FLEX outsole helps prevent late-stage pronation while a seam-free toe box provides comfort and allows the toes to splay during the latter phase of the gait cycle.
RRP: RM 469


Hurricane ISO 2
The Hurricane ISO 2, heir to the Hurricane ISO (named “Best Update” by Runner’s World; Summer 2015 Shoe Guide), blends the benefits of a premium stability shoe with unparalleled cushioning. An EVERUN Topsole and EVERUN Landing Zone along with a PWRGRID+ platform provide shock attenuation and set the foot up for an efficient transition. The ISOFIT saddle is engineered to provide additional stabilizing support. A Dual Density medial post offers superb guidance while a lightweight Support Frame secures the heel upon foot strike.
RRP: RM 529


Kinvara 7
Lockdown fit, a quick, resilient ride, and a great underfoot feeling are the calling cards of the awardwinning Kinvara running experience. The latest edition gets an EVERUN Heel Insert for cushioning where it’s needed most, while the sleek, FLEXFILM-infused upper supports the foot with every stride. A new outsole configuration that includes TRI-FLEX and wider lugs delivers more ground contact and increased flexibility and durability.
RRP: RM 429


Peregrine 6
With a protected upper, heel and forefoot rock plates, and a new PWRTRAC outsole, the Peregrine 6 gives runners the means to conquer any terrain. EVERUN in the heel delivers shock-dampening cushioning, while the highly flexible midsole allows runners to adapt and react to uneven surfaces.
RRP: RM 429

For more information on EVERUN, visit:

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About Saucony: 
Saucony, a division of Wolverine Worldwide, is a leading global running lifestyle brand that fuses performance, innovation and style to create compelling footwear and apparel with its widely recognized brands Saucony and Saucony Originals. Founded in 1898, Saucony continues to inspire runners everywhere with its award winning innovations, including EVERUN™, ISOFIT™, Geometry of Strong™, PWRGRID+™, and the Total Run System™ apparel line. At Saucony, a good day is when we get to run. A great day is when we inspire someone else to run. For more information, go to www.saucony.com.

About RSH (Malaysia) Sdn Bhd
RSH (Malaysia) Sdn Bhd is a subsidiary of RSH Limited., which is the leading Pan Asian marketer, distributor and retailer for sports, golf, active lifestyle and fashion products; with over 60 international brand names and a wide distribution network. RSH Limited has a over 420 free-standing stores and 570 shops-in-shop in 11 countries, including Singapore, Malaysia, Brunei, Philippines, Thailand, Hong Kong, Vietnam, India, United Arab Emirates, Australia and New Zealand.

For more information, please visit www.rshlimited.com, www.facebook.com/RSHMY.

For more information contact:
Advertising and Promotions Department
Tel: 03-5123 2668 Fax: 03-5637 0531
Yi Xuan Lai, Executive Advertising & Promotions │yixuanlai@rsh.com.my
Kiki Lee, Manager Advertising & Promotions │kikilee@rsh.com.my


Monday, February 1, 2016

Love Is In The Air ...

Make your Valentine celebrations this year a little different from the norm. Ditch the flowers, fancy dinners and expensive gifts trying to woo that special someone. Why not head down to Penang, the pearl of the orient this Valentines Day and take part in the "Run A Date on Valentine’s Day 2016" charity run.


The Run A Date on Valentine’s Day 2016 is a non-competitive charity event. Proceeds obtained from registration fees, which is RM38.00 per entry will be donated to the Old Folk's home. The premise of the run is pretty simple and downright fun. Participants will be separated into two categories, single and attached. Single male and female participants will be given race bibs and must find the same match of the race bib (example: A088 will have to find B088) in order to cross the finish line together.


Sounds like fun, right? Who knows, love might even blossom for some of you :D The event is slated for Sunday, the 14th of February 2016 (but of course!). No race tees, race vest or medals will be provided as this is after all a charity event. But fret not, cos light refreshments will be served and souvenirs will be given at the finish line, that is once you find your other half and cross the line together holding hands. Ok, the holding hands part is optional :D


Some lucky draw goodies that await you include a 2 days 1 night stay Cempaka Villa courtesy of Fig Tree Hill Resort for 6 pax including breakfast worth RM1,050.00 and lots more. So hurry up and register now to make this a Valentine to remember cos slots are limited!

Please do take note that collection of the bibs is from 6.40am to 7.20am on race day (14th February 2016) and flag off is at 7.30am sharp.

For more information, visit Actife Style.

Tuesday, January 12, 2016

Press Release: MPI Generali Run 2016

MPI Generali Run 2016 offers community more than running

The fifth MPI Generali Insurans Berhad’s annual community run continues to promote healthy lifestyle and work-life balance

Family day concept debuted

Project Good Deeds collected 267 pairs of sports shoes and around 1,490 T-shirts

Kuala Lumpur – MPI Generali Insurans Berhad held its fifth annual community run at Padang Merbuk last Sunday.

Participants gathered as early as 6:00am at the heart of the city for the event. After an aerobic warm-up session by Pilatique, MPI Generali Run 2016 officially started with the first flag-off. Soon, Bukit Tunku was awash with the bright orange T-shirt of the Run, which represents the last colour block in the Run’s logo.

Participants waiting for the signal to kickstart a healthy year

Runners were categorised by gender, seniority and route distances 5km, 9km and 12km. There was also a 3km Fun Walk for participants who wanted in on the exercise but prefer a more leisurely pace. These categories serve the Run’s theme of “Healthy Lifestyle – Work-Life Balance” well and continue to promote the Run’s objective of encouraging the general public from all walks of life to take up running as a healthy and sustainable recreational activity.

For the first time, the Run introduced the Speedsters and Cruisers groupings, which are MPI Generali Run’s version of the Wave Start practice. They enable runners with similar abilities to start the race together. This way, the race route would be less congested and contribute to a safer and more enjoyable experience for all categories.

Besides the usual Sponsors’ and Partners’ booths, participants were treated to a bustling atmosphere at Padang Merbuk Car Park where they could find bubble performances, balloon sculptors and assorted refreshments like popcorn, cotton candy and Indian snacks.

Project Leader Ms Jayne Liew approved of the atmosphere: “We want this Run to be a family day affair for our loyal followers. Some of them have been with us since the first Run, and they would bring their friends and family members who would also run or take part in the Fun Walk. Now, instead of just fun from running their own races, they get to enjoy some quality time together after the Race.”

MPI Generali Run 2016 paints Kuala Lumpur orange with runners on 10 January 2016!

The Run’s corporate social responsibility aspect, Project Good Deeds, continues to make another record collection of pre-loved sports shoes and T-shirts for the Orang Asli community: 267 pairs of sports shoes and around 1,490 T-shirts [compared to 207 pairs of shoes and around 1,282 T-shirts previously]. The recycling project has now increased its total number of beneficiaries to 10 since the 2014 Run.

All the Champions were new faces to the top spot in the Run except for Ms Sheela a/p Samivellu, the Champion of Women’s Veteran (12km) category. Ms Sheela a/p Samivellu clinched the first prize in the Women’s Open (12km) category in MPIB Run 2013 (the previous name of the Run).

Ultimately, MPI Generali Run is never about the winning, but the doing. The annual run will continue to help the community start the new year on a healthy footing!

Triumphant MPI Generali Run 2016 Champions with Project Leader Ms Jayne Liew (first from left), MPI Generali’s CEO Mr Oliver Tan (fourth from left), Chairman En Mohd Azlan bin Mohammed (sixth from left), Director Madam Tam Chiew Lin (sixth from right), COO Mr Liew Yaw Lian (third from right), Director Kheoh And Yeng (second from right) and Mr Wan Yew Leong (first from right)

MPI GENERALI INSURANS BERHAD

MPI Generali Insurans Berhad (“MPI Generali”), formerly known as Multi-Purpose Insurans Bhd, is a strategic partnership between Multi-Purpose Capital Holdings Berhad, which is a wholly owned subsidiary of MPHB Capital Berhad, a public-listed company, and Assicurazioni Generali S.p.A., one of the largest global insurance providers with a rich heritage going back to 1831. MPI Generali Insurans Berhad’s core business is underwriting of general insurance.

MPI GENERALI RUN 2016

Back for the fifth year, MPI Generali Run 2016 (formerly known as Multi-Purpose Insurans Run or MPIB Run) kickstarts the Malaysian running calendar on 10 January 2016. This annual community run once again took place at Padang Merbuk, Jalan Parlimen, KL. MPI Generali is proud to position itself as the pioneer general insurer in organising a community-based run in Malaysia in 2012. The inaugural event successfully gathered 3,750 runners, and for the second, third and fourth years between 2013 and 2015 respectively, 5,000 runners participated – an increase of 33% from the inaugural run.


MPI Generali Run’s theme of Healthy Lifestyle – Work-Life Balance strikes a timely chord for modern lives. The Run’s objective is to inspire a love for running among members of the community.

Pre-race day running clinic sessions are organised for new and seasoned runners to familiarise themselves with the run routes and to encourage first-time runners to take up running as a sustainable recreational activity.

The sponsors and partners for MPI Generali Run 2016 include New Balance (Official Apparel), 100 Plus (Official Isotonic), Pacific Regency (Hotel Partner), Running Malaysia (Media Partner – Magazine), Gleneagles Kuala Lumpur (Medical Partner), Affin Hwang Capital, BP Healthcare Group, Mamee, Sworke, Magnum, NestlĂ© Fitnesse, NestlĂ© Milo, Pilatique, Garmin, KT Tape, Leong Adjustment Sdn. Bhd., Massimo, Penyelarasan Angkasa Sdn Bhd, Simply Juice and Sugar Kid Malaysia.

Balloon sculptor entertaining the crowd with his skills during MPI Generali Run 2016, which also doubles up as a family day for the runners

PROJECT GOOD DEEDS

Project Good Deeds is the corporate social responsibility initiative that has complemented MPI Generali Run since 2014. The recycling project collects pre-loved sports shoes and T-shirts to be donated to the Orang Asli community.

The past six beneficiaries of Project Good Deeds are Kampung Orang Asli Bakok, Kampung Orang Asli Bukit Damar, Kampung Orang Asli Bukit Jenuk, Kampung Orang Asli Sungai Lalang, Kampung Orang Asli Sungai Mai and Kampung Orang Asli Ulu Yam.

The present Project Good Deeds will benefit Kampung Orang Ali Air Terentang, Kampung Orang Asli Bukit Baja, Kampung Orang Asli Ulu Tual Pos Sinderut.

Wednesday, January 6, 2016

Skechers GOrun Ride 5 Review

Just two days before the new year I received a pleasant surprise in the form of a Skechers GOrun Ride 5 (GRR5). I wasn't really expecting to end 2015 with a new shoe to try out but I wasn't complaining. Aside from the Skechers GOrun Ultra Road, it has been a while since I've gotten my hands or rather feet on a new Skechers model.


I've always been a fan of most of the Skechers Performance series of shoes right back from the Skechers GObionic to the GOspeed and my all time favourite Skechers shoe, the GOrun 4 that gave me my marathon personal best. While I thought the GOrun Ride series were a decent pair of running shoes, they weren't really my favourite of the lot.

That has now changed with the Skechers GOrun Ride 5, the latest iteration of the GRR series. The GRR5 is a day to day neutral trainer that weighs in at a decent 8.4oz for the men's size 9. The first thing that caught my attention with the GRR5 was that it looked a little bulkier than its predecessor and resembled the GOrun Strada visually.


The Skechers GOrun Ride 5 is a totally new update of the GRR4 with a completely new upper and outsole. The first thing that you'd notice about the GRR5's new upper the moment you slip them on is that they fit a lot narrower than the GRR4 but that's not a bad thing.

The upper is constructed with a breathable diamond synthetic mesh that provides lateral and medial stability support for the feet. A virtually seamless 3D printed synthetic overlay sits atop the upper mesh keeping the overlays as minimal as possible with an oblique last for additional toe splay area and a secure fit. A removeable insole is added for a custom fit. The laces are of the flat "ribbon" type.


Now, remember I said the GRR5 had a much narrower fit (it fit more like the GOrun 4), well it didn't really pose too much problems cos the mesh had more than enough give to accommodate wider feet and comfortable toe splaying. In fact I really like the fit of the GRR5 compared to the GRR4. That was a big plus for me.

The one thing that I didn't really like about the GRR5 was that the "Quick Fit Portal" (QFP) was still apparent on the shoe. The QFP is a somewhat triangular hole on the back of the shoe that makes the shoe easier to pull on. Aside from maybe giving it a little less weight, it doesn't do much for me and is more of an annoyance cos I find small stones being, for want of a better word, sucked in and we all know trying to run with pebbles or debris inside your shoe can be damn irritating. To be fair, the roads where I run is not the cleanest, debris wise, so maybe on a much cleaner road or pavement, this wouldn't be an issue.


The midsole is made up of the same flexible proprietary Resaltyte® injection molded compound for impact protection and response but with an increase to the Resalyte® compound this time around which makes the outsole look a lot bulkier than its predecessor. The increased Resaltyte® strangely enough gave the GRR5 a much firmer feel than the GRR4 with a much faster response time. Another plus for me cos I lean towards the much more firmer shoes spectrum. In fact, I would closely say that the GRR5 feels and looks more like the muscle bound cousin of the GOrun 4 than an update for the GOrun Ride series.

This begs an interesting question of how the next GOrun 5 update will look like since the GRR5 already bears a startlingly similar characteristics to the GR4. Guess only time will tell and I'll just have to patiently wait for the release of the GR5, if at all there is going to be one.

The outsole of the GRR5 has also seen some changes. It now looks a lot more closer to the outsole of the GR4. The GOimpulse® Sensors are now re-positioned along the outsole. I thought the re-positioning of the harder rubber lugs especially around the ball of the foot was a good move as this section of the outsole wears out a lot faster and the added protection does help considerably. In all honesty, the outsole of all Skechers shoes really aren't all that durable to begin with.


The Skechers GOrun Ride 5 is a 4mm drop shoe (6mm with the insole) and has a stack height of 16mm in the forefoot and 20mm in the heel (this specifications were taken off Running Warehouse). The GRR5 also features the same M-Strike Technology promoting mid-foot string as you run though I still scrape the heel every now and then, especially when I get tired.

I've so far run about 80 plus kilometers in them and I'm just loving them more with each mile I take. The GRR5 is a much firmer ride than its older sibling and is very much more responsive as well. I've done runs in the ranges of 10km and half marathon distances in them and they stepped up each and every time. They're able to handle pace changes effortlessly and has just enough cushioning (though not as cushy as the GOrun Strada) that it feels right at home for a short fast run or for those longer slow runs.


Ultimately, liking a shoe depends on the individual but if you need a little more shoe than the GOrun series, this would be it. A smooth, firm ride with a fast response yet easy and comfortable enough to go the miles. That said, there are two more things that could be improved with the GRR5 namely I'd have prefer to see more reflective details around the shoe and some much more groovy and loud colorways. Of late, the colorway of the Skechers Performance series seems a little on the mellow side.

The GOrun Ride 4 on the left in comparison with the GOrun Ride 5 on the right ...

The Skechers GOrun Ride 5 retails at RM439 for the men's and RM399 for the women's and based on my last conversation with Skechers Malaysia, the GGR5 was supposed to be out in stores last week but I've yet to see any in the stores just yet. I'll update the release dates once I get more information.

The pair of Skechers GOrun Ride 5 above was kindly provided by Skechers Malaysia. This review is of my own personal experience with the shoe and is in no way influenced by Skechers Malaysia whatsoever.