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WHAT’S YOUR 15:09? – ASICS CALLS ON THE WORLD TO GET MOVING WITH LAUNCH OF 15:09 UPLIFT CHALLENGE

Inspired by ASICS research that shows that just 15:09 minutes of exercise is all it can take to begin experiencing the positive impact of movement on the mind [KUALA LUMPUR, 1st JUNE 2022] - ASICS is today challenging the world to see the huge impact that even a small amount of movement can have on our mental health, with the launch of its 15:09 Uplift Challenge. Beginning on Global Running Day (June 1) and running throughout the month of June, the challenge calls on people everywhere to move, however they choose, for 15:09 minutes and share how they get on using #LiveUplifted, before challenging friends or family to do the same. The challenge is inspired by ASICS research which demonstrates the positive link between movement and mental health - the more you move, the higher your state of mind is likely to be1 - and that only 15:09 minutes of movement is all it can take to begin experiencing this uplifting impact. However, with the study also uncovering the worrying impact of lower le

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