PRESS RELEASE - ASICS TO UPLIFT ONE MILLION MINDS THROUGH SPORT

ASICS invites the world to move and see how sport uplifts their own mind and their nation as a whole.

2 August 2021, KUALA LUMPUR - ASICS today invites the world to experience the uplifting power of sport and be part of the world’s first live study into the impact of movement on the mind. ASICS is inspiring people to move and, for the first time, see the uplift on their own mind, their city, and their entire nation. Starting on Global Running Day 2021, ASICS is aiming to uplift a million minds around the world.

The Mind Uplifter™ 

ASICS is enabling everyday athletes all over the world to see, for the first time, the impact of movement on their own mind. Using a combination of facial scanning technology and self - report data collection, people will be able to capture the impact of sport across 10 emotional and cognitive metrics - including confidence, positivity, calm and focus – to see how different sports impact how they think and feel.

Uplifting Minds Research

This data will feed into a live global study, capturing individual Mind Uplifts from around the world and visually transforming them into a dynamic and interactive World Uplift Map. The map will quantify the positive impact that sport is having on the collective mood of cities, nations and the world as a whole. Through the live study, ASICS will deepen its understanding of the relationship between movement and the mind on a global scale, underpinning its belief that sport has the power to uplift minds all over the world

Yasuhito Hirota, the President & COO of ASICS, said “As we all come to terms with a much - changed world in the wake of the pandemic, the uplifting power of sport is a constant that endures. That’s why our sole ambition is to empower as many people as possible to experience the physical and mental benefits of movement. By taking part in any number of our different events a nd activities running across the year, you’ll contribute to vital research to help us further understand the uplifting effect of sport. That way we can continue finding new ways to highlight and unlock the benefits for everyone in 2022 and beyond.”

Underpinned by Science

Over the past six months, ASICS has conducted scientific research alongside world - leading experts to explore the impact of sport on the mind among a select group of athletes ahead of the live study’s wider rollout.

The preliminary study was developed by EMOTIV, a market - leading bioinformatics company headquartered in San Francisco, with the support of Dr Brendon Stubbs, a leading exercise and mental health researcher based at King’s College London. The study used a combination of EEG and self - report data collection to prove the positive impact of running on the mind across a number of core cognitive and emotional metrics – including contentment (14.4% average increase immediately after exercise), energy (9.7%) and relaxation (13.3% ) * – among a sample of 42 elite and everyday athletes. 

Now ASICS is robustly applying the findings in a way that will enable the rollout of the study on a global scale, enabling athletes everywhere to see and experience the impact of movement on the mind first - hand for any one of 25 different sports of their choosing. 

Dr Stubbs commented: “Our preliminary research findings outline the profound impact that something as simple as a 20 - minute run can have on our minds. With exercise playing such a valuable role in the maintaining of our mental health and wellbeing, it is more important than ever that people can see and understand the positive link between the two. The unique way in which we are applying our initial findings using robust EEG measures, validating the Mind Uplifter™, will enable the translation of this research for people everywhere to experience and reliably measure the uplifting power of sport like never before. Our ambition is to inspire as many people as possible to move their mind and reap those all - important cognitive and emotional benefits for themselves.”

This World Uplift Map is part of the first live global study to show how different sports impact the cognitive and emotional state of people all over the world with the recently launched ASICS Mind Uplifter ™. This World Uplift Map can be filtered by different traits, sports and events.

So far, the data reveals that sport is having the biggest impact on emotional uplift, with participants around the world revealing that after exercise they are 16% more energized, 11% more confident and 9% calmer – showing just how important sport is in boosting our mental wellbeing.

Initial results from the live study show that basketball (+27% increase in emotional uplift) is currently generating the highest degree of emotional uplift of any sport post - exercise, with fitness classes (+16% increase in emotional uplift) and the most popular sport to date, running (+10% increase in emotional uplift) also among the leading sports so far.

Launched to mark the start of ASICS’ mission to uplift one million minds across the world in 2021, the Mind Uplifter™ tool enables users to see the impact different sports can have on their mind across 10 emotional and cognitive metrics, using a combination of facial - scanning and self - report data collection.

Join the Movement All participants are encouraged to share their results on social media using #UpliftingMinds, showing how different sports impact their mind in different ways.

To get involved, and join the world’s first live study into the impact of movement on the mind:

1. GO to minduplifter.asics.com to capture your Mind Uplift.

2. SCAN your face to read your emotional state.

3. ANSWER scientifically developed questions to gauge your brain function.

4. COMPLETE at least 20 minutes of exercise to uplift your mind.

5. REPEAT steps two and three.

6. GET your Mind Uplift results and SHARE them on your social channels.

7. SEE how your results contribute to the World Uplift Map (from 1 August )

To find out more about ASICS’ mission to move one million minds visit: https://asics.tv/3laXiZL.