BOH PLANTATIONS AND MALAYSIAN NATURE SOCIETY JOIN FORCES FOR CONSERVATION PROJECT IN CAMERON HIGHLANDS
Kuala Lumpur, 11 August, 2014: BOH Plantations Sdn Bhd (BOH) and Malaysian
Nature Society (MNS) have formed a partnership to embark on a conservation project
in Cameron Highlands.
Cameron Highlands, home to BOH and its tea plantations, is known for its cool weather
and scenic vistas among local and foreign tourists, and is also an important water
catchment area for clean water supply.
“The natural beauty and delicate ecosystem of the highlands is currently under threat.
However, I am glad that the Malaysian Government has shown that they are taking
the issues affecting Cameron Highlands seriously with the recent announcement of
setting up a command centre to combat illegal land clearing in the highlands,” said
Balu Perumal, Head of Conservation, MNS. “However, the responsibility of protecting
the environment should not fall in the hands of the government alone, but also the
residents there. Which is why the project we are initiating together with BOH is aimed
at reaching out to the school children of Cameron Highlands,” he added.
Apart from training the children of all 27 schools in the Cameron Highlands District to
enhance their appreciation and awareness on the importance of nature conservation,
this project also aims to enable the schools in addressing their own ‘environmental
management’ and solving local environmental problems.
“As Malaysia’s leading tea growing company, BOH is especially dependent on the
environment in Cameron Highlands where we grow our tea,” explained Chen Chaw
Chang, Head of Marketing and Export for BOH Plantations. “To help fund this
conservation project, BOH has organised a charity fun run to be held this coming
September, right in the trails of the BOH Sungei Palas Plantation. We want families to
come participate and appreciate the beauty of Cameron Highlands, and to realise the
importance of preserving its environment.”
The BOH Highlands Run is officially endorsed by the Pahang State Tourism Board and supported by Fitness First Malaysia, Copthorne Hotel and Hotel Titiwangsa. Registration is limited to the first 500 entries or by 1st from the run will be channelled to the environmental conservation project in Cameron Highlands. For more information on the Highlands Fun Run, please visit BOH’s Facebook page at www.facebook.com/BohTea or register online at www.myraceonline.com.
The first ever BOH Highlands Run, to be held on 28th September, will see BOH
Plantations channeling all proceeds from the run to a conservation project in Cameron
Highlands. Seen below are MNS’s Head of Conservation, Balu Perumal (l) and Chen Chaw
Chang (r), Head of Marketing and Export for BOH, exchanging pennants to signify the
partnership of the two organisations.