Tuesday, February 2, 2016

Press Release: Saucony® Unveils Game-Changing Technology- EVERUN™

Delivering Continuous Cushioning to Runners, No Matter How Long the Run


THE ALL NEW EVERUN TECHNOLOGY

Global performance running footwear and apparel brand Saucony pulls no punches in writing the next chapter of its performance innovation success story. Maintaining its relentless commitment to elevating the running experience through innovation, the brand announced today the launch of Saucony EVERUN™, its most advanced technology to date. Brand-new for Spring 2016, EVERUN represents a new era of cushioning innovation, delivering a continuous cushioning experience to runners, no matter how long the run.

First launched at the New York City Marathon, Saucony’s Triumph ISO 2 and Guide 9 are the first models is the Saucony line-up to be powered by EVERUN. The technology will later be incorporated into the newHurricane ISO 2, Kinvara 7 and Peregrine 6 which is set to be available in Malaysia February 2016. EVERUN will be supported by the brand’s biggest marketing launch to date and will coincide with the retail launch of the Triumph ISO 2 and Guide 9 at the New York City Marathon.

“EVERUN is not only a game-changer for us but for the industry as well,” said Patrick O’Malley, senior vice president of global product for Saucony. “Runners are once again responding to the benefits of cushioning, including increased energy return and underfoot comfort. One of the primary objectives in the development of EVERUN was to deliver a continuous cushioning experience to runners, combining smoother landings in the heel with reduced pressure in the forefoot.

“Our designers came up with a fundamentally new approach we call Topsole™, a breakthrough construction process that positions our best cushioning material closer to the foot. The result is that EVERUN delivers the same plush feel in mile one as mile twenty, continuously giving back to runners, especially at the end of the run when they need it most,” added O’Malley.

EVERUN DELIVERS TWO KEY BENEFITS


Lowers Peak Pressures:
EVERUN’s patent-pending Topsole construction process positions a 3mm layer of Saucony’s revolutionary EVERUN foam material closer to the foot, directly under the sockliner, instead of embedding it in the midsole below a layer of rigid cement. This construction process distributes propulsion force over more area, reducing local peak pressures while delivering a dramatically more lively and responsive ride.

Absorbs Impact:
The EVERUN Landing Zone and heel insert provide remarkable impact protection, maintaining cushioning properties three times longer than standard EVAs while returning 83% of the energy absorbed, according to research in the Saucony Human Performance and Innovation Lab.

Typical EVA foam heats up, getting softer the longer the run just when the body fatigues and needs impact protection the most. The EVERUN technology addresses this breakdown of cushioning and consequently, joint protection, in running shoes during the course of a run.

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INTRODUCING MAX AND MILES
The Saucony EVERUN Series of performance running shoes will be supported by the biggest marketing launch in the company’s history.

“Not only is EVERUN a breakthrough in cushioning and construction technologies, but this is also the first time that Saucony is using video animation in a marketing campaign,” said Mary O’Brien, vice president of global marketing for Saucony. “We’re always looking for the best way to tell our story. We knew that video animation would not only be entertaining and fun, but it would make a rather intricate technology story clear and meaningful to runners everywhere.”

The launch campaign focuses on the ground-breaking idea behind EVERUN, occurring in a secret laboratory in an undisclosed location. The new multichannel global marketing campaign features an animated video starring fictional lab technicians Max and Miles, the purported inventors of EVERUN.

The conversation between Max and Miles provides a unique and amusing take on their eagerness to share their newly-discovered continuous cushioning technology with runners everywhere. While Max delivers a serious high-tech explanation of EVERUN’s myriad benefits, Miles eagerly gives his own perspective of EVERUN in excitably unscientific terms: “There’s this stuff we came up with … amazing stuff! You should see the stuff this stuff can do!”

Watch the EVERUN Video HERE

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THE EVERUN PRODUCT LINEUP


Triumph ISO 2
The new Triumph ISO 2, the successor to the Triumph ISO (named “Editor’s Choice” by Runner’s World; Spring 2015 Shoe Guide), is the brand’s super-plush neutral trainer now featuring a full-length EVERUN Topsole and EVERUN Landing Zone, TRI-FLEX outsole and ISOFIT upper.
RRP: RM 529


Guide 9
The lightest Guide ever (9.7 ounces in men’s size 9) has been completely updated for Spring 2016. With an SRC Landing Zone in the heel, a Dual Density medial post and a full-length EVERUN Topsole, the Guide 9 provides an efficient stride while also delivering a lively, resilient ride. A new TRI-FLEX outsole helps prevent late-stage pronation while a seam-free toe box provides comfort and allows the toes to splay during the latter phase of the gait cycle.
RRP: RM 469


Hurricane ISO 2
The Hurricane ISO 2, heir to the Hurricane ISO (named “Best Update” by Runner’s World; Summer 2015 Shoe Guide), blends the benefits of a premium stability shoe with unparalleled cushioning. An EVERUN Topsole and EVERUN Landing Zone along with a PWRGRID+ platform provide shock attenuation and set the foot up for an efficient transition. The ISOFIT saddle is engineered to provide additional stabilizing support. A Dual Density medial post offers superb guidance while a lightweight Support Frame secures the heel upon foot strike.
RRP: RM 529


Kinvara 7
Lockdown fit, a quick, resilient ride, and a great underfoot feeling are the calling cards of the awardwinning Kinvara running experience. The latest edition gets an EVERUN Heel Insert for cushioning where it’s needed most, while the sleek, FLEXFILM-infused upper supports the foot with every stride. A new outsole configuration that includes TRI-FLEX and wider lugs delivers more ground contact and increased flexibility and durability.
RRP: RM 429


Peregrine 6
With a protected upper, heel and forefoot rock plates, and a new PWRTRAC outsole, the Peregrine 6 gives runners the means to conquer any terrain. EVERUN in the heel delivers shock-dampening cushioning, while the highly flexible midsole allows runners to adapt and react to uneven surfaces.
RRP: RM 429

For more information on EVERUN, visit:

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About Saucony: 
Saucony, a division of Wolverine Worldwide, is a leading global running lifestyle brand that fuses performance, innovation and style to create compelling footwear and apparel with its widely recognized brands Saucony and Saucony Originals. Founded in 1898, Saucony continues to inspire runners everywhere with its award winning innovations, including EVERUN™, ISOFIT™, Geometry of Strong™, PWRGRID+™, and the Total Run System™ apparel line. At Saucony, a good day is when we get to run. A great day is when we inspire someone else to run. For more information, go to www.saucony.com.

About RSH (Malaysia) Sdn Bhd
RSH (Malaysia) Sdn Bhd is a subsidiary of RSH Limited., which is the leading Pan Asian marketer, distributor and retailer for sports, golf, active lifestyle and fashion products; with over 60 international brand names and a wide distribution network. RSH Limited has a over 420 free-standing stores and 570 shops-in-shop in 11 countries, including Singapore, Malaysia, Brunei, Philippines, Thailand, Hong Kong, Vietnam, India, United Arab Emirates, Australia and New Zealand.

For more information, please visit www.rshlimited.com, www.facebook.com/RSHMY.

For more information contact:
Advertising and Promotions Department
Tel: 03-5123 2668 Fax: 03-5637 0531
Yi Xuan Lai, Executive Advertising & Promotions │yixuanlai@rsh.com.my
Kiki Lee, Manager Advertising & Promotions │kikilee@rsh.com.my


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