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Friday, November 4, 2016
Saucony® Launches The Saucony Stride Lab™ App
FOR IMMEDIATE RELEASE
SAUCONY® LAUNCHES THE SAUCONY STRIDE LAB™ APP
Saucony’s Human Performance & Innovation Lab Now Puts The Power Of A Personal Biomechanics Lab In The Palm Of Every Runner’s Hand
WALTHAM, MA (November 3, 2016) – “To keep runners running, it’s not enough to get them in the right shoe; we need to help them build better running bodies,” says Spencer White, head of the Saucony Human Performance & Innovation Lab, the brand’s state-of-the-art running research center focused on empowering runners through performance innovation. Today, the Saucony Lab figuratively opened its doors to runners everywhere with the launch of the Saucony Stride Lab app, the first interactive tool that puts the power of a cutting-edge biomechanics lab in the palm of every runner’s hand.
The Saucony Stride Lab app, developed in partnership with Jay Dicharry, MPT, SCS, author of Anatomy for Runners, empowers the individual runner to build a better running body right from their personal mobile device. The Stride Lab’s innovative interface first guides the individual runner through a multi-step personal evaluation that includes their stance, mobility, stability and stride−all from their iPhone. The Stride Lab then instantly interprets the data, prioritizes the results and delivers to the runner a customized and ever-evolving plan of running-specific exercises and dynamic drills to optimize their running experience. The Saucony Stride Lab app is now available as a free download at iTunes.
“With the launch of the Stride Lab app we’re throwing open the doors of the Saucony Human Performance & Innovation Lab, sharing decades of expertise and research in stride analysis and biomechanics to help runners perform and feel better,” said White. “That information, in combination with Jay Dicharry’s world-renowned expertise in biomechanical analysis and sports athletic performance, has allowed us to create a personal running lab experience, customized for each individual runner and accessible from their mobile device at their convenience.”
“Working with tens of thousands of runners, from the novice to the Olympic level, has shown us that people are different, that they can and should run in a manner that complements their body structure,” said Dicharry. “It’s critical that runners first assess their stance, mobility, stability and stride to determine the best way for them to run. The Saucony Stride Lab app allows runners do just that, and then determines a running-specific plan of BodyWork exercises and running drills that they can follow to maximize their running performance. While other apps track the quantity of your run, the Stride Lab app will improve the quality of your run.”
The Saucony Stride Lab app will be launched to the running community at the Saucony booth at the 2016 TCS New York City Marathon Health and Wellness Expo taking place at the Jacob K. Javits Convention Center in New York City from Thursday, November 3rd through Saturday, November 5th.
How Does The Saucony Stride Lab App Work?
1. Get Evaluated: From your iPhone, the Stride Lab app will guide you through a 7-point assessment where we can benchmark your body and identify limiters that stand in the way of your running goals.
2. Get Your Plan: Receive a customized plan of running-specific exercises and drills that address your unique issues to improve your running experience for the long term. The Stride Lab app will give you up to five BodyWork exercises at a time to perform three-times a week. You can go through them all at once or fit them in at your convenience.
3. Get Running: Check in with the Stride Lab app before every run for a series of dynamic running drills to incorporate into your daily run.
4. Get Points: Just like a personal coach, the Stride Lab app keeps track of all the great work you’re doing. See your BodyWorks score rise as you complete your tasks.
5. Get Progress: Every few weeks the Stride Lab app will ask you to re-evaluate yourself to see how you’re improving and whether you are ready to focus on the next challenge.
About Saucony: Saucony, a division of Wolverine Worldwide, Inc.(NYSE: WWW), is a leading global running lifestyle brand that fuses performance, innovation and style to create compelling footwear and apparel with its widely recognized brands Saucony and Saucony Originals. Founded in 1898, Saucony continues to inspire runners everywhere with its award winning innovations, including EVERUN™, ISOFIT™, Geometry of Strong™, PWRGRID+™, and the Total Run System™ apparel line. At Saucony, a good day is when we get to run. A great day is when we inspire someone else to run. For more information, go to www.saucony.com.
About Jay Dicharry, MPT, SCS: Dicharry is a physical therapist, board-certified sports clinical specialist, researcher, author, and coach. He built his international reputation as an expert in biomechanical analysis as Director of the SPEED Clinic at the University of Virginia. Through this innovative venture, Dicharry was able to blur the lines of clinical practice and sports engineering to better understand and eliminate the cause of overuse injuries in endurance athletes. His unique approach goes outside the traditional model of therapy and aims to correct imbalances before they affect your performance. Dicharry literally wrote the book on running gait assessments: he is author of “Anatomy for Runners,” has published over 30 professional journal articles, co-directs the annual University of Virginia Running Medicine Conference, and consults for the US Air Force and USA Track and Field. His research focus on footwear and the causative factors driving overuse injury helps provide his patients with an unmatched level of innovation and success. Having taught in the Sports Medicine program at UVA, he brings a strong bias towards patient education, and continues to teach nationally to elevate the standard of care for Therapists, Physicians, and Coaches. He currently directs the REP Lab in Bend, OR.
SHARON BARBANO PUBLIC RELATIONS SAUCONY & WOLVERINE BOSTON